Hiring Round-Up: eXelate, FatTail, WebTrends
ADOTAS – Nancy Rampulla has joined targeting data exchange eXelate as its director of network development. Rampulla will be responsible for growing the “buy” side of eXelate’s eXchange. She will work with eXelate’s network customers, which include 10 of comScore’s top-25 ad networks, as well as advertising optimization engines and leading online agencies who utilize non-PII data from the eXchange to improve the targeting of their advertising campaigns. She hails from the display ad network Active Response Group, where she was senior vice president of display advertising.
FatTail, an online advertising optimization software shop, has brought Ali Bohra on board as vice president of product management. Prior to FatTail, Bohra was with IAC where he served as director of operations.
WebTrends, a provider of Web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former WebTrends customer, Kaykas-Wolff now oversees all WebTrends marketing, including overall strategy, branding, demand generation, advertising and public relations. Kaykas-Wolff joins WebTrends from Alvarez & Marsal Business Consulting, LLC, where he served as a director, driving the growth of its eCommerce specialty service line. He previously held several senior management roles at Microsoft.
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