ADOTAS – Cha-ching! Goodmail Systems, the creator of CertifiedEmail, has raised a $20 million round of financing led by Bessemer Venture Partners. DCM, Emergence C Capital Partners and Softbank Capital also participated in the round. The funding comes on the heels of a major milestone for the CertifiedEmail standard, which in September exceeded 3 billion messages per month, a 30-fold increase compared to one year ago, the company said.
CertifiedEmail aims to provide a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email effectiveness. CertifiedEmail has been adopted by seven of the nation’s top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders.