• Comment
• Print Article
• Email
• Permalink

Dentsu To Buy McGarry Bowen

Written on

Nov 12, 2008 

Author

Kathleen  |

Share

Dentsu To Buy McGarry Bowen

ADOTAS – Japanese ad player Dentsu announced that it’s planning to snap up indie ad boutique McGarry Bowen. McGarry Bowen’s clients include J.P. Morgan Chase and Hewlett-Packard. The ad firm had roughly $57 million in revenue last year, according to The Wall Street Journal.

The buy is coming at an odd time, with a significant downturn in the U.S. ad market being forecast for next year (predictions have been as dire as 40% cuts). Still, Dentsu aims to rake in 30% of its revenue in North America by 2010, the Journal reports.

Dentsu recently named Tim Andree CEO of Dentsu America, a newly created position.

Tags: Acquisition, dentsu, finance, hewlett-Packard, jp-morgan-chase, mcgarry-bowen, Merger and revenue

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
• With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
• Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
• With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The