Collective Media Unveils Performance-Based Ad Network
ADOTAS – Collective Media is introducing a performance-based ad network for direct marketers into an already crowded space. Dubbed the Directive Network, Collective Media reports that it sets itself apart by offering marketers access to a “transparent ad network that pairs flexible pricing options with uncompromising content standards.”
The network has been designed to achieve marketers’ goals, sans the risk that their ad will appear next to inappropriate content, or in a lackluster editorial environment.
“The concept behind the Directive Network rejects the notion that direct marketers must compromise transparency and quality content in exchange for more affordable pricing,” said Joe Apprendi, CEO of Collective Media. “Collective has always believed that successful online advertising begins with a desirable editorial environment. This foundation, combined with our best-of-breed audience targeting and optimization tools, gives direct marketers the first performance ad network that protects their brand and bottom-line.”
Directive Network is the second online advertising network developed, owned and operated by Collective Media. Directive Network will operate as a standalone business unit with its own sales and support services.
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