Cash-Strapped Moms Plot Scroogy Holiday Season
ADOTAS – Confirming retailers’ darkest fears, American mothers are planning on keeping a short leash on spending this holiday season, according to an industry association called the Marketing to Moms Coalition.
Women with children plan to spend about $660 on average this year, $50 less than last year. Cuts are biggest for mothers with teens and children aged 7 to 12.
Offline retailers will take the biggest hit (8%) with online holiday spending seeing a 2% downturn. Most mothers surveyed (87%) said they planned to shop at stores like Wal-Mart and Target this season.
No comments yet
Leave a Comment
- Google’s Missed Third-Quarter Earnings Highlights Questions for Internet Giant
- MediaMath Acquires Social Advertising Platform Upcast to Advance Social Media Campaigns
- Digital.NYC Embraces Curated Content As Publishers Turn to Third-Party Sources
- According to Survey, 63% of American Online Shoppers Are Still Not Familiar with Alibaba
- Meredith Introduces Native “Buzz” Platform to Launch with New FITNESS Magazine Website