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Cash-Strapped Moms Plot Scroogy Holiday Season

Written on
Nov 12, 2008 
Author
Kathleen  |

woman_blogs_small.jpgADOTAS – Confirming retailers’ darkest fears, American mothers are planning on keeping a short leash on spending this holiday season, according to an industry association called the Marketing to Moms Coalition.

Women with children plan to spend about $660 on average this year, $50 less than last year. Cuts are biggest for mothers with teens and children aged 7 to 12.

Offline retailers will take the biggest hit (8%) with online holiday spending seeing a 2% downturn. Most mothers surveyed (87%) said they planned to shop at stores like Wal-Mart and Target this season.





Kathleen comes to ADOTAS with almost a decade of writing experience at consumer and business publications. Most recently, she was an editor at First Magazine. Before that, she was an editor at The New York Sun and Thomson Financial’s Investment Management Weekly.

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