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Burst Media Launches Network for Crippled Auto Industry

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Nov 11, 2008 

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Kathleen  |

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Burst Media Launches Network for Crippled Auto Industry

ADOTAS – Online ad service specialists Burst Media have launched a new behavioral targeting program to help the beleaguered auto industry reach potential buyers who have exhibited purchase-intent behaviors.

The Burst Auto Intenders Network will be powered by adConductor. Ads will be shown to auto shoppers when they visit any of the 4,600 sites in the Burst Network.

“Reaching consumers at the tipping point of a major purchase decision is critical for marketers,” said David Cooperstein, CMO of Burst Media. “Our Auto Intenders Network gives auto marketers the opportunity to reach the consumer who has displayed in active interest in buying a car, even when they are engaged in other, lifestyle-oriented content. In this challenging economic environment, being able to reach the active shopper is powerful opportunity marketers cannot pass up.”

The Burst Auto Intenders Network aims to provide Web publishers with high quality brand advertising at higher CPMs. The Burst Auto Intenders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands.

Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, Thought Leaders and Wellness. Burst also offers publisher-led networks including the CDKitchen Cooking Network, the RealGM Sports Network, the Daily Jolt College Network and the Kiwibox Teen Network.

Tags: adconductor, behavioral-targeting, burst-media, interactive-advertising, internet-advertising-news, internet-marketing-advertsing, online-advertising-networks and vertical-advertising

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