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Bango: Web Sites Unprepared for Mobile Visitors

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Nov 3, 2008 

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Kathleen  |

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Bango: Web Sites Unprepared for Mobile Visitors

ADOTAS – While visitors to PC Web sites are increasingly coming from mobile phones, about half of the sites don’t interact well with mobile devices, Bango found in a recent study of the top 20 most trafficked PC Web sites.

About 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago; Bango found that PC sites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites.

“Our figures indicate that up to 10 out of every 100 customers are now routinely entering web addresses from their phones and hitting a site designed only with PC users in mind, which results in a bad experience,” said Anil Malhotra, SVP of Marketing and Alliances at Bango. “Businesses should be asking now which handsets, countries and languages matter most to their business and developing a mobile strategy to match this.”

Bango has responded to the problem by releasing a service it’s dubbed Analytics for PCs. The plug-in tool measures the actual number of mobile phone users hitting a PC Web site and provides detailed metrics of these mobile visitors including, the percentage of mobile traffic as a unique visitor count plus the country, network and device mobile users connect through.

Bango Analytics for PCs is available as part of an Early Access Program at www.bango.com/eap. The Webmaster puts a line of code into the home page of the PC website and Bango measures unique visitors to the Web site from mobile devices with specific details on the users’ country, network and device. All the data is viewable from the Bango Management tools console in real-time.

Tags: bango, interactive-advertising, internet-marketing-advertising and Mobile-Marketing

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