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Bango, Adversitement Partnership Combines Web/Mobile Analytics

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Nov 18, 2008 

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Kathleen  |

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Bango, Adversitement Partnership Combines Web/Mobile Analytics

ADOTAS – Bango, Adversitement and Omniture are teaming up to provide mobile and Web analytics in one tool. Bango and Adversitement have joined forces to give digital marketers access to PC and mobile Web metrics by combining Omniture’s SiteCatalyst and Bango Analytics.

Digital marketers currently face the time-draining problem of setting up and using separate solutions for measuring their PC and mobile Web activity. By bringing the two together, Adversitement hopes to offer a turnkey solution enabling clients to immediately start measuring both channels and seeing an integrated view of all activities with an ability to easily compare data.

“Providing a combined solution is a real need for our clients. We’re excited to be able to meet this by providing Bango’s best of breed mobile analytics solution and the leading analytics platform from Omniture in an easily accessible tool,” said Matthijs Keij, Business Consultant at Adversitement.

Omniture’s SiteCatalyst presents detailed Web metrics to help review campaigns and Web site effectiveness. More recently this has expanded to include some mobile metrics which are complimented and extended by Bango’s mobile analytics solution. Bango’s technology enables individual identification of mobile visitors to provide an accurate visitor count, which can also be used by digital marketers to personalize their offering. Details such as network, country and device type are recorded to build a real picture of visitors to a mobile website, with mobile campaign analysis and conversion rate data helping to build a detailed picture of Web site performance and mobile marketing ROI.

Tags: adversitement, bango, interactive-advertising, internet-marketing-advertising, Mobile-Advertising, Mobile-Marketing, omniture and Web-analytics

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