Ad Spend Forecast Down Overall, Online Safe for Now
ADOTAS – It looks like interactive advertising folks can continue to pat themselves on the back for their career choice. Ad spending will plummet overall in the next six months, but online, cable and mobile advertisers will likely receive the windfall of broadcast and print media’s losses, according to a report from Advertiser Perceptions.
The survey showed that 68% of advertisers plan to increase their online spending (down slightly from 72% six months ago) and 51% of advertisers plan to pour more into mobile (also down slightly from 53% six months ago).
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