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Ad Spend Forecast Down Overall, Online Safe for Now
ADOTAS – It looks like interactive advertising folks can continue to pat themselves on the back for their career choice. Ad spending will plummet overall in the next six months, but online, cable and mobile advertisers will likely receive the windfall of broadcast and print media’s losses, according to a report from Advertiser Perceptions.
The survey showed that 68% of advertisers plan to increase their online spending (down slightly from 72% six months ago) and 51% of advertisers plan to pour more into mobile (also down slightly from 53% six months ago).
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Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
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- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
