Comments on: Ad Networks That Buck the Downward Trend http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Randy Mitchelson http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/#comment-683671 Randy Mitchelson Fri, 21 Nov 2008 23:18:56 +0000 http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/#comment-683671 To survive, ad networks must find ways to add value to their affilates. Our easy offer integration technology is being licensed across the industry to make this expensive and time consuming process more efficient. Several companies are laying off staff, including IT thus backing up their pipeline of offers to integrate. We are taking that pain away and enabling faster time to market for offers. To survive, ad networks must find ways to add value to their affilates. Our easy offer integration technology is being licensed across the industry to make this expensive and time consuming process more efficient. Several companies are laying off staff, including IT thus backing up their pipeline of offers to integrate. We are taking that pain away and enabling faster time to market for offers.

]]> By: Jason Menayan http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/#comment-682922 Jason Menayan Thu, 20 Nov 2008 20:19:51 +0000 http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/#comment-682922 I just wanted to mention our service, YieldBuild, that also helps publishers optimize their ad inventory across multiple networks (similar to Pubmatic and Rubicon, which the author mentions). In addition to ad network optimization, YieldBuild uniquely offers sophisticated ad format optimization, narrowing in on the ad size, format, layout and other visual characteristics that also influence CTR and page eCPM. We have a growing client base of publishers who are seeing healthy lifts to their online ad revenue, without having to use guesswork when it comes to selecting ad networks or formats. A doubling of revenue is not uncommon. Jason Menayan <a href="http://yieldbuild.com" rel="nofollow">YieldBuild</a> I just wanted to mention our service, YieldBuild, that also helps publishers optimize their ad inventory across multiple networks (similar to Pubmatic and Rubicon, which the author mentions). In addition to ad network optimization, YieldBuild uniquely offers sophisticated ad format optimization, narrowing in on the ad size, format, layout and other visual characteristics that also influence CTR and page eCPM.

We have a growing client base of publishers who are seeing healthy lifts to their online ad revenue, without having to use guesswork when it comes to selecting ad networks or formats. A doubling of revenue is not uncommon.

Jason Menayan
YieldBuild

]]> By: R.J. Lewis http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/#comment-673340 R.J. Lewis Tue, 11 Nov 2008 19:17:04 +0000 http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/#comment-673340 I agree Russell, Premium vertical ad networks like ours, e-Healthcare Solutions, are doing very well despite the down-turn. In the end it is all about the quality of the audience you reach. We were founded in late 1999, just when the dot-com meltdown began. This period is reminiscent of then, as our ability to compete against the larger national networks was only enhanced by their struggles and failure. I think you will see a shake out again, whereby only the strong survive and thrive. R.J. Lewis <a href="http://www.e-healthcaresolutions.com" rel="nofollow">e-Healthcare Solutions</a> I agree Russell, Premium vertical ad networks like ours, e-Healthcare Solutions, are doing very well despite the down-turn. In the end it is all about the quality of the audience you reach. We were founded in late 1999, just when the dot-com meltdown began. This period is reminiscent of then, as our ability to compete against the larger national networks was only enhanced by their struggles and failure. I think you will see a shake out again, whereby only the strong survive and thrive.

R.J. Lewis
e-Healthcare Solutions

]]> By: David A. http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/#comment-673334 David A. Tue, 11 Nov 2008 19:05:17 +0000 http://www.adotas.com/2008/11/ad-networks-that-buck-the-downward-trend/#comment-673334 Tribal Fusion is probably in the best position to last through this storm. Tribal Fusion is probably in the best position to last through this storm.

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