Zenith Slashes Global Ad Spend Forecast
ADOTAS – Media buyer ZenithOptimedia has slashed its advertising forecasts for this year and next year, in yet another sign that the general economic downturn will (is) hitting the ad world. Global ad spend is expected to grow 23% between 2007 and 2010, down from the 26.7% growth predicted in June.
Online is faring better than most, of course. Zenith is predicting that online’s share will rise from 8.6% last year to 13.8% by 2010 – a slight uptick from its last forecast of 13.6%.
This year, global ad spend in general is expected to grow 4.3%, down from the original forecast of 6.6%. 2009’s forecast has also been downgraded, from 6% to 4%.
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