YouTube Dives Into Search Ad World
ADOTAS – YouTube recently managed to snag the number 2 slot in the endless search-engine wars. According to comScore, YouTube users conducted 2.5 billion searches in August, edging out Yahoo’s 2.4 billion.
And proud parent Google is ready to monetize its growing offspring with – you guessed it – search ads. YouTube currently features Google-like search ads, according to AdAge:
“The paid-search results appear on the right side of YouTube’s search-results pages under the heading ‘promoted videos.’ The ads have a thumbnail image and a title and brief text, like AdWords, Google’s ad marketplace that also matches keyword-targeted ads against search queries. The ads link to an advertiser’s YouTube channel and, also like AdWords, are sold on a cost-per-click basis. The ads are not, however, bought through the AdWords system.”
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