YouTube Contradicts Itself, Goes With Post-Roll Plan

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you tubeADOTAS – YouTube, despite its much-professed allegiance to ad overlays, has been sneaking post-roll into its ad plan of late, according to widespread reports.

The move is counter-intuitive since YouTube’s parent company, Google, has so vociferously (and recently) touted the effectiveness of embedded video ads over pre and post-roll ads.

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