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Wellness, Social Site Launched by Deepak Chopra’s Daughter

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Oct 24, 2008 

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Kathleen  |

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Wellness, Social Site Launched by Deepak Chopra’s Daughter

ADOTAS – A new health, wellness and self-improvement site has launched. Intent.com is co-funded by Mallika Chopra, Deepak Chopra’s daughter and the former director of product management for Yahoo, Sal Taylor Kidd. The site also has a social element, allowing users to create profiles and swap stories.

Intent.com features include:

INTENT VOICES — featuring blogs from well-known luminaries such as Deepak Chopra, Larry Dossey, Olivia Newton John, Ed Begley Jr., Debbie Ford, Fran Drescher, Don Miguel Ruiz, Joan Borysenko, life coach Laura Day, Russell Simmons, Project (RED) founder Tamsin Smith and more.

DAILY FEATURED ARTICLES AND BLOG POSTS — The best wellness articles and content from across the web carefully aggregated and curated from leading online sources such as Good Magazine, BeThree, Treehugger, VitalJuiceDaily, Beliefnet, DailyOm, Causecast, Enlightenext (formerly What is Enlightenment? magazine) and major newspapers and publications.

DYNAMIC SOCIAL NETWORK — The Intent community enables members to find other users with similar interests in the wellness space, and find support in fulfilling their aspirations. Members can post personal blogs, find new like-minded friends, share information, and get updates from their friends about their online activity on Intent.

“As the daughter of Deepak Chopra, I’ve been fortunate to interact with inspiring leaders, thinkers, celebrities, and individuals who are devoted to a healthy, humane society and planet,” Chopra said. “My hope is that Intent — by bringing these voices together for a larger community — can be a socially conscious business that brings together a global community to inspire, educate and connect.”

Intent.com will also syndicate their content and campaigns to other like-minded sites. The first campaign, entitled Breast Cancer: Healing the Whole Woman, has been syndicated to Beliefnet, Yahoo Shine, Care2.org, Huffington Post, and MarthaStewart.com.

Tags: deepak-chopra, intent.com, interactive-advertising, mallika-chopra, social-media-marketing, social-networking, vertical-advertising and Yahoo

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