Waterfront Media, Revolution Health Merge To Form Health Powerhouse
ADOTAS – Hoping to topple WebMD from its number one online health destination slot, Waterfront Media and Revolution Health Network have merged. With this merger, the Everyday Health Network, which is operated by Waterfront Media, will now include RevolutionHealth.com and all the online properties associated with the Revolution Health Network. Both companies’ boards of directors unanimously approved the merger. The deal has been valued at roughly $300 million.
According to comScore, the newly formed company will have more than 20 million unique users and will be the market leader in audience reach for 23 health conditions. Waterfront Media CEO and co-founder Benjamin Wolin will remain chief executive officer of the new company. Steve Case, chairman and CEO of Revolution Health Group, and an additional member of Revolution Health’s board of directors to be named later, will join the Waterfront Media board of directors. The company will keep the name Waterfront Media, and will operate all sites under the Everyday Health Network.
Web sites operated by or affiliated with the Revolution Health Network that complement Everyday Health will include:
• RevolutionHealth.com, a health and wellness destination with deep expert content and sophisticated online tools;
• HealthTalk.com, one of the most in-depth information sites for those dealing with chronic illnesses;
• CarePages.com, offered by more than 700 hospitals to patients so they may easily communicate with loved ones; and
• Affiliate agreements with Drugstore.com, Sparkpeople.com and DailyStrength.org.
By combining, the companies will have 24 online health properties, which will offer advertisers the unique opportunity to target consumers across the entire spectrum of online health and wellness. The transaction is expected to close mid-month.
Reader Comments.
- Pingback from Major Health Super Affiliate Born from 300 Million Merger - 5 Star Affiliate Marketing Blogs
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
