Waterfront Media, Revolution Health Merge To Form Health Powerhouse
ADOTAS – Hoping to topple WebMD from its number one online health destination slot, Waterfront Media and Revolution Health Network have merged. With this merger, the Everyday Health Network, which is operated by Waterfront Media, will now include RevolutionHealth.com and all the online properties associated with the Revolution Health Network. Both companies’ boards of directors unanimously approved the merger. The deal has been valued at roughly $300 million.
According to comScore, the newly formed company will have more than 20 million unique users and will be the market leader in audience reach for 23 health conditions. Waterfront Media CEO and co-founder Benjamin Wolin will remain chief executive officer of the new company. Steve Case, chairman and CEO of Revolution Health Group, and an additional member of Revolution Health’s board of directors to be named later, will join the Waterfront Media board of directors. The company will keep the name Waterfront Media, and will operate all sites under the Everyday Health Network.
Web sites operated by or affiliated with the Revolution Health Network that complement Everyday Health will include:
• RevolutionHealth.com, a health and wellness destination with deep expert content and sophisticated online tools;
• HealthTalk.com, one of the most in-depth information sites for those dealing with chronic illnesses;
• CarePages.com, offered by more than 700 hospitals to patients so they may easily communicate with loved ones; and
• Affiliate agreements with Drugstore.com, Sparkpeople.com and DailyStrength.org.
By combining, the companies will have 24 online health properties, which will offer advertisers the unique opportunity to target consumers across the entire spectrum of online health and wellness. The transaction is expected to close mid-month.
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