Video Advertisers May Cash in on Fiscal Crisis
ADOTAS – It looks like online video advertisers could cash in on the fiscal crisis. According to an article in The Wall Street Journal, droves of consumers are opting to nix their cable subscriptions in favor of watching their favorite shows on sites like Hulu.com. Complete episodes of roughly 90% of network TV shows and 20% of cable shows are available for free online, according to the report.
With about 80% of households shelling out $70 a month for cable or satellite, a stampede online could have widespread affects for several industries, with online video advertisers reaping the greatest rewards. However, there’s still a long way to go – only about 1% of people watch all of their TV online, the Journal reports.
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