Undertone Networks Welcomes Schanzer
ADOTAS – Online ad network Undertone Networks, recently announced the addition of Alan Schanzer, founder of The Digital Edge, senior executive at MEC Interaction North America and one of Advertising Age’s 2003 Media Mavens, to the team as the new Chief Strategy Officer.
Schanzer will oversee the company’s media effort. “Alan is one of the most well-respected and experienced digital media executives in the marketplace and we are thrilled to welcome him to the team. Alan’s role will extend beyond publisher program development as his skills and experience will shape product and corporate development while also guiding our approach to agencies and the clients they serve.” said Michael Cassidy, president and CEO of Undertone.
“Undertone is well positioned to further distance itself from the other networks in the marketplace as the company’s core focus continues to be on brand driven marketers,” said Alan Schanzer. “The connection between publishers, agencies and clients is paramount and our shared vision is to eliminate friction in the selling and buying process, thus creating enhanced value for both publishers and buyers. I look forward to leading this charge at Undertone.”
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