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Trulia Launches New Business Development Group

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Oct 10, 2008 

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Kathleen  |

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Trulia Launches New Business Development Group

ADOTAS – Real-estate search guru Trulia.com has created a new business development group to form partnerships with Multiple Listing Service (MLS) providers. The move is in response to growing interest from MLSs and the Association of REALTORS who want to ensure their members’ listings are available and accurately represented to consumers searching for real estate online.

Mark Weiss has been hired as director of business development for real estate to lead this new initiative. Mark is an Internet marketing veteran with companies including Yahoo! HotJobs, Federated Media Publishing and Eurekster, where he led business development making partnerships with Fortune 500 companies such as Forbes.com and Time Inc. Trulia has also retained industry veteran, Lloyd Graves, president and founder of RealAlliance Consulting, LLC, as a consultant to assist in building the new MLS/Association of REALTORS Partnership division.
“Mark’s success record of growing vertical search companies is outstanding and combining his talents with Lloyd’s 33 years of real estate industry experience provides a powerful duo to lead our new group,” said Sami Inkinen, COO of Trulia. “Consumers want the most complete and accurate information possible when searching for homes online. Combining new MLS partnerships with Trulia’s user-friendly interface will allow consumers to have the best real estate search experience on the Internet.”
Trulia.com has 5 million unique monthly users and is the fastest-growing real estate Web site in the U.S., according to comScore.

Tags: behavioral-targeting, comScore, interactive-advertising, internet-marketing-advertising, search-engine-advertising, Trulia.com and vertical-search

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