ADOTAS – Blog search specialists Technorati has launched a new ad platform – with the help of online advertising network AdEngage, which it just acquired to help run and power it. Financial details were not disclosed, but it was reportedly an all-stock transaction.The AdEngage platform will remain its own unit, but Technorati will operate the new version of the platform under its Technorati Media umbrella, launched in June. The network boasts 40 million unique users across its blogs and social sites. The new network is currently being launched as a private alpha and is focusing on text ads.
The network will offer image ads when it goes public next month.