Silverpop Hopes To Socialize Email Marketing
ADOTAS – Silverpop is aiming to bridge the gaping maw between email marketing and social networking with its new Share-to-Social feature. It bills the new product as way for marketers to quickly turn emails into socially-enabled viral messages.
Marketers will be able to place links within an email allowing recipients to easily post the message to their profile page on Facebook or MySpace, where friends can see the message, make comments and even post the email on their own profile pages.
“Silverpop’s new Share-to-Social feature gives marketers the ability to easily tap into the power of social networks,” said Bill Nussey, CEO of Silverpop. “It unlocks a whole new range of possibilities for viral marketing that can make a brand’s messages more effective and more targeted than ever before.”
“Social networks are all about communication,” said Matt Lindenberg, assistant director of marketing for Diapers.com. “The Share-to-Social feature empowers our customers to communicate with each other, and therefore allows our messages to move beyond our email list. One of our emails was posted on 50 different social network profile pages. That kind of customer endorsement turns our email ‘push’ marketing into a powerful ‘pull’ campaign.”
Silverpop’s Share-to-Social feature tracks which social network the recipient posted the message on, telling marketers which one achieved the best results. Silverpop creates a unique tracking code for every shared message, so marketers can tell, for example, that an email posted by a recipient on Facebook was opened 1,000 times while one posted on MySpace was only opened 100 times.
Silverpop provides email marketing and lead management technologies to industry-leading companies including Fossil, Siemens, JetBlue, British Sky Broadcasting, Ciena, Pitney Bowes MapInfo, LeanLogistics, Houghton Mifflin and more.
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