Retail Traffic Down: Lack of Ads To Blame?


shoppingcart.jpgADOTAS – For the eighth week in a row, U.S. visits to retail sites are down by about 3%. The tough economy is being blamed, but online retailers’ own cutback on online advertising is a serious problem too, Hitwise reports.

The chronic decline marks the first drop in etailing since June of 2007. From June through August, visits to Hitwise’s Retail 500 Index went up 14% year-over-year. Music, computers and tickets are the seeing the worst dropoffs – 21%, 18% and 15%, respectively.

“These declines have strong implications for the upcoming online holiday season as well as offline sales,” Heather Dougherty, research director at Hitwise, said. “Everyone is aware of the role that the Internet plays to influence offline sales through research, so this slowdown may indicate a further ripple effect in sales in retail locations.”


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