Omniture Snaps Up Mercado Assets for $6.5M
ADOTAS – Omniture announced that it has acquired “certain assets” of search solution provider Mercado for $6.5 million in cash and the assumption of certain related operating liabilities. Omniture said that the additional technology and expertise gained will expand its site search and merchandising solutions, particularly in the retail sector.
The Mercado solution is already integrated with Omniture SiteCatalyst through Omniture Genesis.
“The integration of Omniture SiteCatalyst with Mercado has had a significant upside on our conversion process,” said Patrick Byrne, CEO, Overstock.com. “Having these two companies come together makes tremendous sense for data-driven retailers.”
“Omniture is the top supplier of Web analytics to the retail industry and this acquisition extends our leadership further into merchandising,” said Josh James, CEO and co-founder of Omniture. “The macro environment has created a great opportunity for us to acquire assets that we have been interested in for some time at a great value for our stockholders.”
The deal is expected to completed by the end of the year.
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