Omnicom Launches Mobile Consultancy
ADOTAS – Omnicom Group, a global advertising and marketing services group, has launched a consultancy that it’s dubbed Mobile Behavior. The agency was created to help clients understand consumers’ mobile behavior and seamlessly incorporate mobile communications into their overall marketing and media mix.
“Omnicom has built its industry leadership by offering clients a truly comprehensive range of services and by consistently and creatively helping them take full advantage of the latest marketing channels and trends,” Omnicom president and chief executive officer John Wren said. “This latest example of that winning formula builds upon our Youth and Mobile Marketing work already underway with clients around the globe, and expands our ability to address the entire mobile communications spectrum. Mobile Behavior connects the dots across the full range of mobile enablers — media, advertising, sponsors, supply chains, OEMs, carriers, application developers, aggregators — to make them all better and more relevant in new and innovative ways.”
Alan Rambam is leading Mobile Behavior; most recently, he managed Omnicom’s Youth and Mobile Marketing practice and its research and insights arm, Next Great Thing.
Omnicom works with more than 5,000 clients in more than 100 countries.
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