Nielsen Online Expands to China
ADOTAS – As gloomy reports about the future of the online ad market continue to trickle in, Nielsen Online is headed to China, where the Internet audience is booming. Nielsen is teaming up with Beijing media usage tracker ChinaRank to develop and deliver robust Internet measurement and analysis services, the company said.
The new venture, dubbed CR-Nielsen, has been officially licensed to operate in China and has received wide industry support; it is the first company authorized to support the delivery of standardized Internet measurement services in China, the company said.
“With more than 250 million Internet users, China represents a significant opportunity for our clients, and there has been a loud call to support this expanding market with high-quality, independent online measurement services,” said Itzhak Fisher, executive chairman, Nielsen Online. “We are delighted to be partnering with ChinaRank to develop and deliver services that combine its leadership and expertise in the local Internet market with Nielsen’s advanced and innovative analysis, product offerings and global footprint.”
CR-Nielsen has released some initial findings about the budding online ad market in China. Display ad spend, for example, only amounted to about $675 million in H108, compared to $6 billion spent in the U.S.
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