ADOTAS – NBC Universal and social media app specialists appssavvy have announced a partnership in which appsavvy becomes the exclusive advertising sales team for the NBC News iCue social media application launching on Facebook this month.
NBC News’s iCue is built around hundreds of historical videos from the NBC News Archives. In addition to video, iCue includes games and activities correlated to courses in U.S. history, U.S. government and politics, and English language and composition, and more. Created by NBC Learn, the educational arm of NBC News, iCue stands for Immerse, Connect, Understand and Excel.
“iCue is a groundbreaking digital media platform that combines both social networking and gaming with compelling NBC News video content in a free, online collaborative learning environment for students and lifelong learners,” said Adam Jones, senior vice president of network development NBC News. “Extending iCue to the social networks space is the next logical step in its evolution. Our partnership with appssavvy and its strong and experienced sales team focused on contextually-relevant and out-of-the-box creative campaigns is exactly the relationship we need to bring iCue’s marketing potential to leading brands and agencies.”