NaturalPath Launches New Ad Units
ADOTAS – Sustainability and health-focused media network NaturalPath Media has launched site background ad units powered by AdCamo. The newly employed platform will enable NaturalPath too offer advertisers the opportunity to run site background ads, a.k.a. site skins, across its network of more than 100 sites.
The entire background ad will be clickable and can be served with IAB standard ads, with the goal of offering advertisers increased engagement and conversion. The trackable units also provide advertisers with detailed data on the number of unique impressions and clicks delivered.
“The AdCamo solution goes far beyond the typical site re-skin,” said Richard Rocca, senior vice president of sales & business development for NaturalPath Media. “AdCamo’s technology provides a scalable platform for us to deploy across the largest reach of sustainability and healthy lifestyle sites, providing a trackable, high impact unit for our advertising partners.”
The AdCamo background unit will be available on select NaturalPath Media sites including Gas2.org, EcoRazzi.com, WebUrbanist.com, DrGreene.com, GreenUpgrader.com, Mongabay.com, PriusChat.com, Terrapass.com and TheDailyGalaxy.com. The units may be targeted by geography and daypart and can be frequency capped to ensure maximum impact.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
