ADOTAS – Sustainability and health-focused media network NaturalPath Media has launched site background ad units powered by AdCamo. The newly employed platform will enable NaturalPath too offer advertisers the opportunity to run site background ads, a.k.a. site skins, across its network of more than 100 sites.
The entire background ad will be clickable and can be served with IAB standard ads, with the goal of offering advertisers increased engagement and conversion. The trackable units also provide advertisers with detailed data on the number of unique impressions and clicks delivered.
“The AdCamo solution goes far beyond the typical site re-skin,” said Richard Rocca, senior vice president of sales & business development for NaturalPath Media. “AdCamo’s technology provides a scalable platform for us to deploy across the largest reach of sustainability and healthy lifestyle sites, providing a trackable, high impact unit for our advertising partners.”
The AdCamo background unit will be available on select NaturalPath Media sites including Gas2.org, EcoRazzi.com, WebUrbanist.com, DrGreene.com, GreenUpgrader.com, Mongabay.com, PriusChat.com, Terrapass.com and TheDailyGalaxy.com. The units may be targeted by geography and daypart and can be frequency capped to ensure maximum impact.