ADOTAS – Msnbc.com has introduced a new self-service online display ad solution that’s targeted at mom-and-pop shops and mid-sized businesses on the local level. Advertising technology shop AdReady will power the platform that delivers the customized ads.
Marketers will be able to build geo-targeted campaigns on msnbc.com in minutes, the companies report.
“AdReady gives the small advertiser a simple, yet sophisticated marketing tool to engage with msnbc.com’s desirable ‘news explorer’ audience,” said Kyoo Kim, VP of sales at msnbc.com. “Companies with big ideas, but small budgets can now partner with the number one news site to easily create professional, targeted and effective ad campaigns.”
AdReady was founded in 2006 and is backed by Bain Capital Ventures, Khosla Ventures and Madrona Venture Group.