Motorola: Q3 Tanks, Delays Android


booo.jpgADOTAS – Motorola’s dire Q3 numbers are resulting in seismic strategic shifts and a series of cutbacks.

For starters, the company’s plan to divide itself in two – cellphones and infrastructure – by next summer, is being shelved until the economy picks up. Motorola also plans to slash $600 million from its cellphone division alone (it plans to cut $800 million overall).

And while it still plans to push mobile platforms (Google’s Android, Microsoft’s Windows Mobile and an in-house platform), the Android phone release was delayed until next Christmas.

Motorola’s sales plummeted 30% year-over-year in Q3 and its net operating loss was $452 million, down from $10 million at the same time last year.


  1. This will not turn around Motorola. Executives are not prescient, and companies need market input to migrate successfully. Cutting new products and technologies is not going to provide the elements needed to success – good scenario planning, obsessive competitor understanding, willingness to be disruptive and using White Space to understand market needs. Motorola’s new plan misses most of the requirements. Read more at


Please enter your comment!
Please enter your name here