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MindShare Buys Michaelides & Bednash

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Oct 9, 2008 

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Kathleen  |

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MindShare Buys Michaelides & Bednash

ADOTAS – Media agency MindShare has snapped up Michaelides & Bednash, a U.K. media planner. Financial terms of the deal have not been disclosed. Mindshare said the M&B buy was made to shape the company’s worldwide invention group and spearhead a dedicated unit on Mindshare’s Unilever account.M&B staff will transfer to Mindshare and will no longer operate as an agency. M&B’s founders, George Michaelides, Graham Bednash and its managing partner, Paul O’Neill, will head Invention and work with MindShare digi exec Norm Johnston.

MindShare said the buy was also made to help continue its restructuring plan. The plan winnowed the company’s 12 departments into four unites: client leadership, business planning, invention and the exchange.

Tags: Acquisition, finance, M&B, Merger, Michaelides-&-Bednash, mindshare, revenue, stock and unilever

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