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Men Favor Internet Over TV

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Oct 7, 2008 

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Kathleen  |

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Men Favor Internet Over TV

ADOTAS – More than two-thirds (69%) of men between the ages of 18 and 34 reported in a recent survey that they “cannot live without the Internet”. TV, in comparison, gets short shrift (31% can’t live without the tube), according to a new survey from Break Media conducted by Hall and Partners.

Other key findings from the study:
• 63% have a smart phone and one in four use their mobile device to connect to the Web
• 40% use the Internet for more than 22 hours a week
• 36% say they can’t live without the Internet for socializing
• 33% say they can’t live without online entertainment
• 59% notice online ads
• 47% have purchased as a result of an online ad
• 35% like ads that allow them to play a game
• 34% like online ads that allow them to participate in a contest

The study polled a nationally representative sample of more than five hundred males aged 18-34 who access the Internet at least once per month. It was designed to determine what male consumers (aged 18-34) are doing online, what their likes and dislikes are, how they respond to advertising on the Internet versus traditional media and what they think about online advertising in general. The findings also provide additional insight into the general psychographic profile of men aged 18-34 and best practices when it comes to targeting the male demographic.

Break Media’s wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies) and the over 80 site Break Media Network reach 60 million men worldwide each month.

Tags: behavioral-targeting, Break-Media, hall-and-partners, interactive-advertising-study, internet-advertising-news and internet-marketing-advertising

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