ADOTAS – In a bid to ease the recession blues, landing page optimization shop magnify360 has built a new tool built for search marketers and agencies running Google AdWords campaigns. Dubbed the Google Cost Optimizer, it provides a peek into campaign performance, allowing end-to-end performance management and optimization of landing pages, the company said.
magnify360 also said it will soon launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.
Google Cost Optimizer synchronizes clients’ AdWords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:
– Individual keyword phrase return on investment (ROI) in real-time
– Cost per click in real-time
– Revenue per click in real-time
– Conversion rate in real-time
– Dollar value lead scoring in real-time
– Campaign ROI in real-time
“In order for businesses to survive this recession, marketing must be more efficient,” said Olivier Chaine, ceo and founder of magnify360. “We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.”