LAREDO GROUP - INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES — 11/19/08
LAREDO GROUP - INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES
Date: 11/19/2008
Location: Friars Club, New York, NY
Description: Intelligent Research, Targeting, Measurement of Interactive Ads & Audiences. Media planners and buyers, advertisers and marketers attend this course to get a “how to” overview of the processes and tools effective online marketers use to plan, measure and optimize online campaigns. As an attendee you will learn how to set measurable campaign objectives by accurately defining key performance indicators, build target audience segments, optimize landing page effectiveness, and plan media buys that maximize ad placement. You will also have an opportunity to work on scenario campaigns which provide a full-walk through of the campaign planning process using available audience data, web site data, media buying tools and multiple audience targeting solutions.
Additional discounts apply for multiple courses/students. See web site for details. One day course, 8:30 AM-4:30 PM; detailed course outline and agenda at www.laredogroupseminars.com. Fees are per student - includes 250+ page course manual, continental breakfast, luncheon and break refreshments.
Website: www.laredogroupseminars.com
Contact: Jeff Leibowitz, 954-577-5700 ext.86
info@laredogroup.com
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