Greystripe Releases Consumer Insights Report
ADOTAS – Greystripe, an ad-supported mobile games and app distribution platform, has just released a Consumer Insights Report that focuses on the consumers playing their games, mobile gaming demographics in general, click-through rates and iPhone stats.
Key findings from the report:
• Greystripe’s iPhone games are the most popular among the sought-after 18 to 34- year old age group, with 48% of users falling into that category
• The 18 to 34-year old demographic is well-educated and affluent, with 80% having attended college and 46% making more than $78K a year
• 75% of iPhone game players access the mobile Web at least once a day, while 66% use it more than once a day
• 87% of game players on both feature phones and the iPhone are involved in the purchasing decisions in their families, with 73% of these respondents using the mobile Web at least once per day
• With over 100 million downloads of their mobile games, Greystripe is seeing a worldwide 9.1% click-through rate on their advertisements
Since the company launched their ad-supported mobile games catalog in 2006, over 100 million games have been downloaded.
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