Google launched the technology, dubbed AdSense for Games, to place ads in online video games and pump up revenue for publishers in the wildly popular gaming world. Publishers must meet a minimum level of usage to qualify for the program.
The technology enables advertisers to insert video, text or image ads at the beginning, end or in the middle (during level changes) of the game.
Revenue will be split between Google and developers or publishers. Advertisers will pay on a cost-per-impression or cost-per-click basis.
Current partners include game distribution specialists Mochi Media and game makers Konami Corp. and Demand Media. Sprint Nextel and Sony Pictures have signed on as advertisers.