Glam Media Launches Network Aimed at Men
ADOTAS – Women-centric Glam Media is embracing its masculine side with the launch of Brash.com, a vertical network and content hub of sites targeting men 18-49 years old. More than 25 lifestyle, entertainment and technology sites, blogs and publishers have joined the Brash.com Network at launch, including: ArtistDirect; DigitalTrends.com; eCoustics.com; InGameNowSeriousWheels.com; Squidoo; MonstersandCritics.com and others.
Content partners for Brash include: Time.com for national news; Rolling Stone for music news and updates; TheCarConnection.com for car reviews and news; SB Nation for sports coverage and CNET for technology information. Video providers for BrashTV include VidCat and HowCast.com. Major launch advertisers on the Brash.com network include Unilever’s Axe brand deodorant, H&M and HP.
“From day one, Glam’s founders were intent on bringing brand advertisers online—first with women and now in the men’s category,” said Samir Arora, chairman and CEO of Glam Media. “With Brash.com, Glam Media is replicating the success of its vertical content model, and will further entrench the reach that made the company a comScore top 10 web property just three years after the company’s launch.”
Glam Media has been newly ranked as a comScore Media Metrix Top 10 Web property and is also a 10 Display Ad Publisher, connecting brand display advertisers to more than 52 million uniques in U.S. and a global vertical content network of more than 700 sites. Glam.com targets Women with six channels: Style (Fashion, Beauty, Shopping); Entertainment; Living; Luxury; Family and Health & Wellness; and the recently launched vertical targeting African Americans, Black Life. The Brash.com vertical for men with five channels (Lifestyle, Entertainment, Tech, Auto and News).
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Features
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
- Fighting Fraud and Saving Money January 5th 2009
- Mochi Media’s Online Gaming World January 2nd 2009
- OVGuide On Online Video Search December 31st 2008
Latest News
- Email Marketing January 8th 2009 ADOTAS — Erick Mott, communications director for Lyris, gives some [...] more »
- UGO Entertainment Buys 1UP January 7th 2009 ADOTAS — UGO Entertainment, a unit of Hearst Corporation, is [...] more »
- Yahoo Burns Advertisers * But Might be Taken Over Anyway January 7th 2009 ADOTAS — As Google sucks up more market share by [...] more »
- Facebook Becomes a (Really Big) Country January 7th 2009 ADOTAS — Heh. I loved this line from the new [...] more »
- JPMorgan On Ad Performance, Online Video and Bankruptcy ECommerce Boost January 7th 2009 ADOTAS — The Internet has moved toward a performance-driven advertising model and [...] more »
- eXelate’s founder predicts more direct response advertising January 7th 2009 ADOTAS — Some insights for the new year from Meir [...] more »
- Satyam Chairman Resigns; India’s ‘Enron’ Surfaces January 7th 2009 REUTERS — The head of Indian outsourcing firm Satyam Computer [...] more »
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Recent Comments
- » Web Marketing: 10 predizioni per il 2009 - the big list> Search Engine Marketing e Advertising. Andrea Cappello Blog: [...] Adotas: New Year’s Resolutions for Digital Marketers [...]
- Reshall Jimmy: "There are users in 170 different companies and at least 35 languages..." - did you
- Troy: I agree. Site's like http://bidboxr.com have even create an ad network/auction site that might
- Boycott Novell » Hard Week for Microsoft, Next Week Likely Harder: [...] IBM, Microsoft, Massive Layoff Rumors [...]
