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Glam Media Goes Luxe

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Oct 8, 2008 

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Kathleen  |

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Glam Media Goes Luxe

ADOTAS – Vertical content networks specialists Glam Media, has announced the launch of Glam Luxury. The new channel will focus on, you guessed it, luxury: including fashion, travel and fine living.

The launch advertiser is Swarovski. Glam Luxury aims to enable advertisers to target “affluent tastemakers and audiences at the heart of the Web’s long-tail,” the company reports.

More than 35 Web sites and online publishers have joined Glam Luxury—including new Glam publishers BlackBook.com, Luxique, Momist, Senora Cartera and Travels in Taste, along with existing publishers Refinery 29 and Apartment Therapy—as part of the larger Glam Publisher Network of 640+ sites.

“Glam Luxury is more relevant for luxury marketers than ever before,” said Joe Lagani, Vice President of Brand Sales for Glam and former publisher of Conde Nast’s House & Garden. “The words, images and thoughts that surround a luxury brand must reflect the current times with a speed and adaptability the high-end marketer requires. Glam Media provides marketers with the right audience, environment and reach, and enough flexibility to change with marketplace dynamics.”

Glam Media’s vertical content network now features eight separate channels representing each vertical, including: Style (Fashion, Beauty, Shopping); Living (Food & Wine, Home & Design, Travel & Leisure); Entertainment; Wellness; Health; Family, Black Life and Luxury. The company’s market-leading publisher network of 640+ sites includes: Apartment Therapy; BagSnob; EatingWell; Manolo the Shoeblogger; Nylon, SheFinds, Stylebakery, Stylefeeder, Zafu and many others.

Tags: behavioral-targeting, glam-luxury, Glam-Media, internet-advertising-news, internet-marketing-advertising, swarovski and vertical-advertising

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