Fitbit Bulks Up With $2M Infusion
ADOTAS – Fitbit, a company who has made its mission to make America “healthier through motivation and awareness,” has raised $2 million in financing. True Ventures led the funding round with additional investment by Jeff Clavier’s SoftTech VC and a group of angel investors. As part of the funding round, Jon Callaghan from True Ventures joined Fitbit’s board of directors.
Fitbit said it’ll use the funding to move forward with the consumer launch of its Fitbit Tracker health and wellness monitoring device and Fitbit.com Website. Both are set for release in early 2009.
“Fitbit is a fundamental innovator in both consumer health and wellness and the physical web. We believe that their products around health and personal analytics represent the beginning of a huge shift in the ability of web applications to impact everyday life,” said Jon Callaghan of True Ventures. “James and his team are leading our industry in this important next stage of growth for the web. Fitbit’s vision of a practical and affordable health device that combines great industrial design along with seamless integration with the web will solve a real problem for many Americans.”
The Fitbit Tracker is a small device that users clip on to track their physical activity, exercise intensity levels, calories burned, sleep quality and more.
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