FatTail Captures $3M Funding Round
ADOTAS – Online advertising software gurus FatTail just snagged $3 million in a round of Series A financing. It was led by Velocity Interactive Group, whose partners include former AOL Chief Executive Jonathan F. Miller and former Fox Interactive Media President Ross Levinsohn, with participation by Ted Meisel, former Overture CEO and former president of Yahoo Search Marketing, and others.
As part of the deal, Levinsohn will join FatTail’s board.
The company said it will use the funds to develop and launch its new sales optimization software products, slated to be available next year.
“We understand from experience how difficult it is to optimize the online advertising process,” said Levinsohn. “FatTail is squarely in the middle of solving this problem and we believe has breakthrough capabilities. The company has a world-class team and we’re thrilled to assist them in helping publishers and advertisers transform their businesses.”
FatTail’s first product AdBook, is a yield and process management solution for digital advertising. AdBook customers include online publishers of more than 500 major Web sites. The company is also developing several other core products that expand the opportunities for both publishers and advertisers.
FatTail was founded in 2001.
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