Escapism and Today’s Economy
ADOTAS — Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones – the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a few quick bucks.
However, this year may be the year for these types of offers though. With the economy in its current dismal state, many people are looking for any way to forget about tumultuous gas prices, the plummeting stock market and seemingly never ending foreclosures. Experts are already noting what they are deeming the “Escapist” trend. Our first major holiday of the season, Halloween, is seeing an increase in sales – “Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch.” Thanksgiving should be a big event for most since it celebrates one of the few things people have to be thankful for at the moment, family.
People want to participate in these holidays, but are shopping with their eyes out for a deal or discount. This is where affiliate marketing has a chance to step in, help out and make some money.
Instead of sending out holiday cards at $3 a pop for the card and $.42 a stamp -why not send a friend or family member an E-Card?
Looking for a killer Halloween costume for that party (which is extra popular because even when people’s bank accounts are low, bars are typically not the first to take a hit)? Look no further than MySpace, where you will no doubt find a plethora of Half Price Costumes and coupons.
Hosting the family for Thanksgiving? Be sure to check out Google for discounts on groceries and free shipping on that turkey fryer.
Need stocking stuffers or a letter from Santa for the little one? Check your email.
With any luck, the new year will bring a new wind to the economy. But to really see volume AND lend a hand this holiday season, I recommend promoting the holiday themed discounts, coupons, gifts and freebies. You can’t go wrong!
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More Features
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
