Election Polls Hit Mobile Phones
ADOTAS – In yet another sign of tech’s influence on the presidential election, JumpTap and Zogby International are teaming up to poll likely voters – on their cell phones. The surveys have been launched via a mobile ad banner campaign across “premium” mobile sites, the companies announced.
While the poll isn’t intended to be a rigorous, scientific assessment of voters’ likely leanings, the companies are hoping to gain insight into user engagement with polls.
“From an mobile advertising perspective, our goal is to show how relevancy in the mobile marketing channel encourages user engagement and willingness to respond to targeted messaging via their mobile phone,” Paran Johar, CMO of JumpTap, told ADOTAS. “From a polling perspective, we are interested to see if and how, a) users on various publisher sites vote in a distinct way, b) if different handset users have a certain political preference, and c) how mobile polling patterns compare to traditional polls – voter preference based on state, age, race and issues.”
Currently, 43 million U.S. mobile subscribers are using the mobile Internet.
JumpTap reaches more than 170 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers with its search and advertising solutions.
Zogby International was the most accurate pollster in every one of the last three presidential election cycles, and continues to improve its telephone and interactive methodologies using its own live operator, in-house call center in Upstate New York, and its own secure servers for its online polling projects. In the 2004 presidential election, not only was Zogby’s telephone polling right on the money, its interactive polling also nailed the election as well.
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