Daylife Launches Portal To Boost Page Views, Ad Revenue
ADOTAS – Content services company Daylife has launched a new service to help media companies curate the infinite pages of constantly changing news and information available online on a simple point-and-click interface. The service will be rolled into Daylife’s current enterprise offering dubbed Daylife Select.
So what’s in it for online publishers and advertisers? Building and maintaining a complex destination site (sans the pricey manpower) with a simple point and click interface will help boost reader engagement and the associated ad revenues.
“We view our new Daylife Select service as a revolution in the online publishing world,” said Upendra Shardanand, founder and CEO of Daylife. “Once a publisher creates a smart content portal with Daylife Select, they are able to use very simple and intuitive publishing tools to bring potentially millions of new pages of topical, complementary content to their own websites.”
ADOTAS took the interface for a test drive and its intuitive, simple interface belies its surprisingly complex capabilities. Shardanand likened Daylife’s offerings to wire services, except with more pictures (Daylife has the biggest collection of photos online).
“Any site that runs ads and could use more page views and content can use it,” Shardanand said. “We’re like Reuters or the AP – we provide a service so companies can focus on what they do best. Daylife is a great anti-cycle business; the world doesn’t stop during an economic downturn, but for publishers concerned about head counts and still producing great, relevant news and information, we offer a great option.”
Daylife’s clients include The Washington Post, USAToday, Turner Sports and Lifetime.
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