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Bloomberg Brings Financial Videos to AOL

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Oct 1, 2008 

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Kathleen  |

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Bloomberg Brings Financial Videos to AOL

ADOTAS – Capitalizing on America’s newfound obsession with everything finance-related, Bloomberg Television will provide video for AOL’s Money & Finance portal. This is a first for Bloomberg, which has never offered its videos outside of Bloomberg.com.

AOL’s money site will feature 20 new finance-related video clips from Bloomberg Television a day during the work week. AOL’s financial coverage already includes news videos from CNBC, Reuters and CBS Business.

AOL is pitching the partnership as a boon to advertisers, who will be able to reach AOL and Bloomberg Television viewers with one campaign. Ads will be sold through AOL’s Platform-A.

AOL’s money site has about 14.8 million unique viewers a month, according to comScore.

Tags: aol-money-&-finance, bloomberg, internet-advertising-news, internet-marketing-advertising and online-video-advertising

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