ADOTAS – Capitalizing on America’s newfound obsession with everything finance-related, Bloomberg Television will provide video for AOL’s Money & Finance portal. This is a first for Bloomberg, which has never offered its videos outside of Bloomberg.com.
AOL’s money site will feature 20 new finance-related video clips from Bloomberg Television a day during the work week. AOL’s financial coverage already includes news videos from CNBC, Reuters and CBS Business.
AOL is pitching the partnership as a boon to advertisers, who will be able to reach AOL and Bloomberg Television viewers with one campaign. Ads will be sold through AOL’s Platform-A.
AOL’s money site has about 14.8 million unique viewers a month, according to comScore.