BlackArrow Raises $20 Million
ADOTAS – BlackArrow, a provider of multiplatform ad-management systems for viewer controlled video, today announced that it has secured $20 million in a Series B round of funding. The company plans to use the funds to expand its distribution platform support and boost its worldwide sales and marketing efforts.
Current investors Cisco Systems, Inc., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners participated in the round.
“BlackArrow has achieved key milestones with our ad-management technology, and we’re well positioned for growth as television and other professionally produced video content extends its reach over various viewer-controlled platforms,” said Dean Denhart, president and CEO of BlackArrow. “This additional funding validates BlackArrow’s performance to date, and our strategy for delivering advanced, multiplatform video advertising systems that help customers maximize revenues. As audiences continue to embrace viewer-controlled video, BlackArrow is increasingly the partner of choice for reaching viewers wherever and whenever they are watching television-quality content.”
BlackArrow’s ad-management system is designed specifically for video content distributed over any on-demand platform — aiming to enable content providers and distributors to maximize advertising revenues, and improve advertisers’ ability to reach target audiences. BlackArrow has raised $38 million to date.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
- Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
- Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
- The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
- Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
- Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
- Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Recent Comments
- Edward: Ivan, I appreciate your post. I think we do a good job, especially in our
- Ivan: I'm getting tired of all these negative articles. Why not focus on how to make
- Sid Blair: I was laid off several months ago from my agency and while I haven't found
- Hudey: This article doesn't mention our technology, but it's as if this article was written about
