ADOTAS – BlackArrow, a provider of multiplatform ad-management systems for viewer controlled video, today announced that it has secured $20 million in a Series B round of funding. The company plans to use the funds to expand its distribution platform support and boost its worldwide sales and marketing efforts.
Current investors Cisco Systems, Inc., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners participated in the round.
“BlackArrow has achieved key milestones with our ad-management technology, and we’re well positioned for growth as television and other professionally produced video content extends its reach over various viewer-controlled platforms,” said Dean Denhart, president and CEO of BlackArrow. “This additional funding validates BlackArrow’s performance to date, and our strategy for delivering advanced, multiplatform video advertising systems that help customers maximize revenues. As audiences continue to embrace viewer-controlled video, BlackArrow is increasingly the partner of choice for reaching viewers wherever and whenever they are watching television-quality content.”
BlackArrow’s ad-management system is designed specifically for video content distributed over any on-demand platform — aiming to enable content providers and distributors to maximize advertising revenues, and improve advertisers’ ability to reach target audiences. BlackArrow has raised $38 million to date.