AzoogleAds Announces Launch of iMobile Publisher
ADOTAS – Epic Advertising’s AzoogleAds has announced the successful beta launch of its new iPhone Publisher Reporting Platform, dubbed iMobile Publisher. Initially, it will only include a handful of publishers. (An app demo will debut at ad:tech New York).
iMobile Publisher was designed to give publishers in the AzoogleAds performance ad network the ability to check all facets of marketing campaigns including payment history, leads, stats, clicks and effective CPCs. It’s free to AzoogleAds publishers and will be available for download on iTunes shortly. Rollout and expansion to AzoogleAds’ publisher base is expected in early 2009 with enhanced functionality.
“We have found that our publishers increasingly use iPhones, and so this product was born out of marketplace opportunity,” said Greg Bayer, Senior Director of Product Management for Epic Advertising. “We wanted to build something that makes life even easier for the publishers that work with us, and we strive to deliver innovative tools to them which set us apart from other networks.”
Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its network, AzoogleAds provides its advertising partners with performance and direct response marketing ROI and worldwide online reach via transparent display and search consumer traffic.
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