http://www.adotas.com/2008/10/are-%e2%80%9cexperimental%e2%80%9d-marketers-doomed/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2008/10/are-%e2%80%9cexperimental%e2%80%9d-marketers-doomed/#comment-644209 Dave Albert Thu, 16 Oct 2008 03:24:34 +0000 http://www.adotas.com/2008/10/are-%e2%80%9cexperimental%e2%80%9d-marketers-doomed/#comment-644209 I think this is a bit of a narrow view. While I can certainly agree with the comments on Virtual Worlds, I think the best "experimental" interactive marketing is part of larger campaigns. For example, we've launched promotional sites for brands that include so called "experimental" components like widgets, web video and games. These components simply extend and augment the campaign as a whole and work best when they generally aren't the primary focus. We've brought great success to these campaigns because we used these vehicles to enhance the user experience--not stand by themselves. I think this is a bit of a narrow view. While I can certainly agree with the comments on Virtual Worlds, I think the best “experimental” interactive marketing is part of larger campaigns. For example, we’ve launched promotional sites for brands that include so called “experimental” components like widgets, web video and games. These components simply extend and augment the campaign as a whole and work best when they generally aren’t the primary focus. We’ve brought great success to these campaigns because we used these vehicles to enhance the user experience–not stand by themselves.

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