Amazon Snags Gaming Company Reflexive
ADOTAS – Amazon.com has expanded its gaming offers with the recent purchase of Reflexive Entertainment. Financial terms have not been disclosed.Reflexive creates its own games (which are downloadable on PCs and Macs for about $20) and distributes them through third parties. Reflexive’s CEO, Lars Brubaker, said the deal will enable them to “expand our distribution network to include Amazon’s amazing distribution channel. With Amazon we will bring a huge new group of customers into play.”
While the deal offers Reflexive a gaggle of benefits, many observers are wondering what’s in it for Amazon.
Reflexive is based in Lake Forest, California, and was founded 11 years ago.
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