Aegis Bets on Strong Growth in Malaysia, Buys IF
ADOTAS – Marketing communications conglom Aegis Group continues its global march with the purchase of Malaysian digital ad agency IF. Financial terms weren’t disclosed, but Aegis noted that IF’s assets were valued at about $154,000.
IF was founded in 2002 and specializes in creative, multimedia design and build, and online media planning. Clients include Heineken and Discovery Networks International. Following the acquisition, the agency will become the first dedicated Malaysian office for the
Isobar network, offering digital services to existing Aegis Media clients, and facilitating clients’ access to other Aegis Media network services.
Although digital spend is predicted to be just 1.0% in Malaysia this year, it is growing at an estimated rate of 52%, Aegis notes. As a whole, digital accounts for almost 5% of total ad spend across Asia Pacific.
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