10% Rise in Click Fraud From Botnets in Q3
ADOTAS – Click fraud coming from botnets was way up in Q3, according to a study from Click Forensics. While click fraud overall dipped slightly, Q3 saw a 10% rise in fraud from botnets, responsible for more than 27% of all click traffic, according to the company’s Click Fraud Index.
Key findings from the study:
- The overall industry average click fraud rate was 16.0% for Q3 2008. That’s down slightly from the 16.2% rate reported for both Q2 2008 and Q3 2007.
- The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.1%. That’s down from the 27.6% rate reported for Q2 2008 and the 28.1% average click fraud rate reported for Q3 2007.
- Traffic from botnets was responsible for 27.6% of all click fraud traffic in Q3 2008. That’s up from 25.2% for Q2 2008.
- In Q3 2008, the greatest percentage of click fraud originating from countries outside North America came from Russia (4.9%), France (4.8%) and the U.K. (3.5%).
“For the past two quarters the industry average click fraud rates seem to be hovering around the 16% level,” said Tom Cuthbert, president of Click Forensics. “Gains are being made by advertisers taking more action to proactively filter out fraud before it affects online campaigns. However, the growth in click fraud traffic from botnets continues to rise and it should be one of the top areas advertisers and the industry should monitor closely.”
Click Forensics provides traffic quality management solutions for online advertisers, publishers, and ad networks. The company also publishes the Click Fraud Index, the top independent source of industry click fraud data.
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