• Comment
• Print Article
• Email
• Permalink

10% Rise in Click Fraud From Botnets in Q3

Written on

Oct 23, 2008 

Author

Kathleen  |

Share

10% Rise in Click Fraud From Botnets in Q3

ADOTAS – Click fraud coming from botnets was way up in Q3, according to a study from Click Forensics. While click fraud overall dipped slightly, Q3 saw a 10% rise in fraud from botnets, responsible for more than 27% of all click traffic, according to the company’s Click Fraud Index.

Key findings from the study:

•  The overall industry average click fraud rate was 16.0% for Q3 2008. That’s down slightly from the 16.2% rate reported for both Q2 2008 and Q3 2007.
• The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.1%. That’s down from the 27.6% rate reported for Q2 2008 and the 28.1% average click fraud rate reported for Q3 2007.
• Traffic from botnets was responsible for 27.6% of all click fraud traffic in Q3 2008. That’s up from 25.2% for Q2 2008.
• In Q3 2008, the greatest percentage of click fraud originating from countries outside North America came from Russia (4.9%), France (4.8%) and the U.K. (3.5%).

“For the past two quarters the industry average click fraud rates seem to be hovering around the 16% level,” said Tom Cuthbert, president of Click Forensics. “Gains are being made by advertisers taking more action to proactively filter out fraud before it affects online campaigns. However, the growth in click fraud traffic from botnets continues to rise and it should be one of the top areas advertisers and the industry should monitor closely.”

Click Forensics provides traffic quality management solutions for online advertisers, publishers, and ad networks. The company also publishes the Click Fraud Index, the top independent source of industry click fraud data.

Tags: Click-Forensics, Click-Fraud-Index, display-advertising, interactive-advertising, internet-advertising-news, internet-marketing-advertising and search-engine-advertising

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile
• Sponsormob Leads the Way Into RTB for Mobile
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise
• This Week’s New Hires

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
• This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
• Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
• Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »

News Archive

Features

• Reaching the Multi-Tasker in 2012 February 6th 2012
• Fuel Social Conversation with Web Content February 6th 2012
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
• Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
• Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• The Difference Between Content Marketing and Custom Content | Using social media in content marketing | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
• Ecommerce Industry Roundup – Week of 1/30/12 « Ecommerce x Acadaca: [...] Managing Your Privacy in a Public Digital World via Adotas - Believe it or not,
• Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt - ADOTAS | Conversion Rate Optimization (CRO) | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
• Latest Weird News | Weird & Strange: [...] go to the bathroom without their mobile phone. Seventy-five percent of … Read more