YuMe Launches BT for Online Video Ads
ADOTAS – Online video advertising network YuMe has launched a new behavioral targeting system that it says will enable advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. The company plans to leverage data about viewers’ video consumption habits, online search histories, and browsing behaviors to deliver highly relevant ads to consumers who have demonstrated their intent to buy a particular type of good or service.
“YuMe’s behavioral targeting allows advertisers to reach highly qualified audiences while they are engaged with premium video content, and to show those audiences ads that are more likely to interest than annoy them,” said Jayant Kadambi, YuMe’s Co-founder and President. “We are offering advertisers access to highly qualified intent-based audiences, which will deliver greater performance than less stringent interest-based targeting.”
Starting now, YuMe will offer advertisers the ability to target ads against intent-based audiences in the auto, travel and retail verticals. For example, auto manufacturers will now have the opportunity to target video ads only to viewers who have recently compared car prices online. Additional audience groups will be added in the coming months.
YuMe has more than 400 publishers in its ad network, which reaches more than 136 million unique visitors and offers ad placement opportunities in more than 500 million video streams of premium content a month, according to the company.
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